We're all familiar with the use of sex to sell, well everything. It keeps happening because it works. And when you have a worthy cause to sell, it can create something of a conundrum: Use the tried and true method, or hold back through ethical concerns.
Declare yourself, a Hollywood campaign to get young people to register to vote in the 2008 elections (with the sometimes explicit acknowledgment that most who do so will be backing Obama) don't seem to have any qualms. I'm pretty sure there will be mixed feelings from supporters about the pneumatic beauties in skimpy bikinis in some of the ads. However, in this one they've found away around the problem: Make the sex relevant to what you're saying. It's also funny, none of which stops it being hot.
And yes, I know, every blogger worth their salt knows how to embed a Youtube. I don't alright. I never claimed to be technologically competent at everything. Perhaps its just as well there's probably no one listening.
Friday, October 3, 2008
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