The Psephology of Giving

I am a big fan of the Internet sites that raise money for charities by having ads played to you when you either click the link, or use them as a search engine. Collectively they have raised millions, translating to hundreds of millions of meals for the hungry, thousands of square meters of rainforest saved, hundreds (at least) of children taught to read and so on. Admittedly some of this is illusion, with money shuffled from one charity to another, but it still looks like the net effects are positive.

One of the smaller sites in this regard is Search Kindly. They use the Google Search engine, but get to pass on half the income from sponsors to charities, rather than it all going to Google. Search Kindly differs from other such sites in that you get to choose which charity you want the money to go to. They've tried this in a few ways, but at the moment run polls each month where those using the site can choose from a list of six charities. Whichever gets the most choices gets the money for the month. You don't have to choose when you use the search engine, but I usually do.

Only very rarely do the options include a charity I actually think would be a bad choice, but there is no doubt that some would make the money go a lot further than others. At the start of this month I was pleased to see the Grameen Bank on the list, and enthusiastically voted for them every day. Alas by mid month it was clear they would come third (although at least there are consolation prizes for 2nd and 3rd). I decided to switch to MedShare International, a charity I'd never heard of before, but who sound like they've got a great program, collecting medical supplies Western Hospitals can't use for shipping to aid groups in the fourth world.

The thing that struck me about this is that it is a rare case of voting where you get to see the score as the vote progresses (I mean rare in terms of things that matter, not worthless web surveys). If the vote was run like an Australian preferential secret ballot I'd have voted Grameen 1, Medshare 2, but what if it was a US plurality style ballot? Even if I had known Grameen was probably not going to make it, I might have voted for them anyway. However, confronted with the clear reality of a two-horse race I shifted my vote.

I don't really have a conclusion to this (other than use Search Kindly or Ripple or one of the others out there), but it does provide yet more evidence why preferential voting is better than First Past the Post. It's just crazy that one can be left with this choice between voting for what you really believe in, and voting for what might actually win, sometimes without even the information Search Kindly offers to facilitate.